The first mistake that everyone makes is to rush into selling and starts rambling about the products they offer, such as the extra features that they are installing, what are their competitors lacking, etc.
"You need to stop right there and understand the need of your customers."
For instance
Purpose of lift- Goods lift, Passenger Lift or Both.
Age groups of people who are going to use the lift
Type of usage of the lift
Frequency of the lift going to get used
Number of people utilizing the lift
The installation location of the lift
We need to understand these needs, because in our pas experiences, there are lots of dissatisfied customers even after final handover of the product. One of such study is as below: "The place of installation was a grocery retail store, the lift was being man-handed and there was a lot of up-down of grocery items like Rice, Pulses, Oil, Flour, etc., resulting in irreparable damage and reduced lift life and need for regular maintenance. There was lot of inconvenience due to breakdown on regular working days. The problem observe was that items were getting stuck in the "aluminum sill" of doors and due to continuous use of trolley, the panels were "out of shape". Therefore, we had to re-design Scratch-Proof Panels for the Car Cabin with "groove-less sill doors" and we used plain doors instead of vision panels due to its usage type". Another example would be, if old-age passengers are using the facility, then we need vision panel doors with width enough for a wheelchair to enter. In this scenario, we will use low-speed machines and invest in the intercom facility for an emergency. Therefore, it is very essential to understand the entire need before actually selling your product.
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