Most of the time, to prove our credibility to the customer, we use a lot of technical terms in the process of explaining our product instead of how our product solves their problems. Your customer does not care about the technology, the only concern of your customer is, how your design solves their problem and how your piece of technology helps them complete their kit of needs.
Instead follow these 5 simple steps as below:
Use very simple terms at the time of explaining.
Search for layman terms as an alternate to technical language, when you are explaining some specific features.
Try to highlight safety points of your product in simple terms.
Try to relate the technology with simple relatable equipment that we use in our day-to-day life.
The most important-Keep the line of conversation as ingenious as possible to make your customer feel more educated and informed.
A customer is more comfortable in making a purchase, if he understands the technology rather than, when it sounds too complicated to understand. "ALWAYS USE LAYMAN TERMS IN YOUR EXPLANATION"
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